SELF DEFINED

BRANDING COMPANY

The Logo

For this project, developing the logo alongside the founder and with some directional opinions from the team proved to be a truly collaborative experience.

Finding something everyone agreed on and pleased the business founder was the goal, and was successfully executed. He wanted to make sure the logo was something that was very upfront about what the company stood for: creating ideas and connecting people to business.

We created several iterations of the logo with different color ways to merge with different mediums and themes. The business owner liked that there was a fluidity with the two - three color icon like logo that could be edited and tailored to any future event.

Brand Identity

Alongside team and leadership, created several designs across multiple mediums for business needs including: logo, business cards, brochures, website icons.