Emily Burkhardt

The Sunken Siren brand was the result of a group project from an Advertising class at San Jose State University. The theme was a dark mysterious force pulling you to the ocean, as it comforted and enveloped you. 

 

Many parts went into the project including art, ad proposals, and logo and label designs which I was responsible for. Upon configuring the letter forms, I wanted to create an anchor with the two S figures mirrored against one another. Keeping in line with the Oceanic theme.